The
Vision
Redefine Films is a cinematic studio devoted to producing entertainment that positively reinforces individuals and humanity. Our work spans genres and formats, while also resonating across cultures and generations. We believe that stories possess a unique ability to reach where other forms of communication often can’t; to slip underneath people’s armour and gently speak to the human heart.
We are not interested in momentarily entertaining spectacles or superficial narratives with meaningless themes. Equally, we refrain from "cotton-wool" presentations of life that avoid the complexity of the human experience. Instead, we desire to produce content with honest narratives, whether dramatic or joyful, that are informed by empathy and always imbued with a hope for change.
At the core of Redefine is a relentless pursuit of excellence. We seek stories that captivate audiences, however, we also desire that our work would do more than entertain. We aim to lighten the burden, reflect on human experience, redefine social constructs and lead people into greater positivity and joy. We hold ourselves to a standard that prizes what is noble and praiseworthy, creating entertainment that generates waves across culture.
Timeless entertainment that is always human.
The
Directors
Rhett Deighton
Principal & Creative Director
Rhett Deighton is a filmmaker and storyteller who seeks to express his faith through empathy, compassion, and a deep respect for the human experience.
As Principal and Creative Director of Redefine Films, he leads the development of the studio’s original slate: writing, directing, and producing cinematic work that resonates across genres, cultures, and generations. His journey into filmmaking has been shaped as much by perseverance as by training. Rhett has been forged through personal trials that refined both his craft and his character, resulting in a storyteller who values authenticity expressed with both gentleness and strength.
With foundations across documentary, independent film, broadcast, and commercial production, and formative mentorship under leading screenwriter/ teacher Duncan Thompson, Rhett developed a narrative instinct marked by structure, emotional intelligence, and restraint. Since 2018, he has also led a successful creative agency, guiding mid sized businesses in narrative clarity and communication strategy to drive measurable growth. He brings that same precision and discipline to filmmaking, ensuring each project is creatively compelling and built for meaningful impact.
As a director, Rhett is intentional and adaptive, shaping visual language and performance around the unique demands of each story, its genre and format. His work is defined by thoughtful choices that prioritise engagement, deepen audience connection and honour the complexity of the human experience. He believes story has the power to reach beneath the surface, to lighten the load on weary travellers, celebrate the journey of life and leave a meaningful reflection that audiences can carry beyond the cinema. Rhett lives in Camden with his wife and young son and remains committed to leading with integrity in both his creative work and his community life.
Dr Cameron Ferris
Executive Producer & Company Director
Dr Cameron Ferris is a director of Redefine Films and serves as Executive Producer across the studio’s slate. Grounded in scientific training and driven by an entrepreneurial spirit, Cameron has always been drawn to building things that matter. As Co-Founder of Inventia Life Science, he helped pioneer the development and global deployment of advanced biofabrication technologies, including the RASTRUM cell model platform and the Ligō skin printer for tissue regeneration. His leadership was instrumental in raising more than eighty million dollars from investors such as Blackbird Ventures, Scott Farquhar of Atlassian, and Andrew Forrest’s family office – placing Inventia at the forefront of oncology research innovation and surgical skin regeneration. Much of his career has involved taking complex, ambitious ideas and giving them the structure, capital, and discipline required to see them through.
With a PhD in biofabrication and early experience across corporate advisory and venture investment, Cameron brings both rigour and long term thinking to Redefine. He oversees investor relations, business operations, legal and financial structuring and executive producing across Redefine and its original slate. His role is to ensure that bold creative vision is supported by strong foundations, clear partnerships, and sustainable execution.
Cameron carries a deep belief in the power of story to shape culture. At Redefine, he is committed to building films that are not only creatively compelling, but responsibly structured and positioned for lasting impact. He lives in Camden with his wife and three children and serves on the council at Camden Valley Church, remaining closely anchored to work that is both purposeful and personal.
“Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.”
— Philippians 4:8
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